“The Power of Thinking Without
Thinking.” Seeing these words on the cover of blink, my anticipation to read this book heightened. There’s
nothing too captivating or revolutionary about this phrase, but it certainly
caught my attention. I have always had an idea of who Malcolm Gladwell was;
aware of his unique ability to view the world from a different angle than the
rest of us, but I never reached the point of actually reading one of his books.
Therefore, blink will be an introduction
to his writing.
The book
sleeve revealed the plot of blink, which
is essentially the analysis of Warren Harding’s election, New Coke, and the
shooting of Amadou Diallo by police. Gladwell uses these events to look at the
mechanics of decision-making; why some people are able to find success by
following their instincts, while others consistently fall short of their
aspirations.
I hope
mainly to learn something about myself from reading this. I feel like Gladwell’s
purpose in analyses like blink, The
Tipping Point, and Outliers is to
teach the world what we are doing right and what were are doing wrong, and to
offer some guidance to improve our society. I’m not sure if the moral is
included at the end of the story, but I think I will still learn something of
importance.
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